Animation: as you scroll, a pencil sketch of a supplement jar becomes the finished, labelled product.

A white Superior Formulations pre-workout jar with a blue lid.

In your corner. From concept to shelf.

We make products your customers pick up. Again and again.

We exist to help supplement brands build products worth coming back for.

Most manufacturers make supplements.
We understand them.

You build the brand. We carry the product: formula, flavour, compliance and the finished batch.

Matched, then improved

Switching? We’ll match the product your customers love, then make it better.

Flavour, made in house

Built by our food scientist and tasted by our panel before it reaches you.

Compliant by design

Your nutrition panel built and your label checked against the Food Standards Code as we formulate, ready for your final sign-off.

What we make

Powders, capsules and single serves, made in Pakenham, Victoria.

Powders

Proteins, pre-workouts and electrolytes, in jars and pouches.

Capsules

Botanicals, actives and targeted blends, encapsulated to spec.

Sachets and stick packs

Single serves for sampling and on the go ranges.

Quality is the first decision we make.
Everything else follows.

Certified food GMP and HACCP by SGS, from receival of ingredients to dispatch.

You’ll always know where your product stands.

Nothing moves until you sign it off.

  1. Stage 01

    Brief

    Scoping call: product, customers, budget. You leave with an indicative price.

  2. Stage 02

    Develop

    You approve concept, formula and flavour.

  3. Stage 03

    Approve

    Taste the final sample, then lock your quote, packaging and label.

  4. Stage 04

    Make

    We blend, fill and pack. Our quality team releases every batch.

Start your project

Questions brands ask

What are your minimum order quantities?

Flexible, so new brands can get to market. Depending on your product and format, that might mean a smaller first run or flavours split across a batch.

How long does a project take?

Typically 12–16 weeks from signed-off brief to first batch. You’ll leave the scoping call with a dated plan, and each stage moves as soon as you approve it.

Do you charge for development?

Yes. You’ll have an indicative price before you commit, and the development fee is credited in full against your first order.

Who owns the formula?

Your active formula is yours, disclosed in full. Our flavour systems stay with us. Moving to us? We’ll match the flavour your customers already love.

Will you sign an NDA?

Yes, before you share your brief.

Can you make products for tested athletes?

Yes, and we have. Tell us at the start and we’ll check every ingredient against the WADA Prohibited List during development, then work with HASTA or your chosen program to certify the finished product.

Start your project

If you’re serious about building something great, you’re in the right place.

Two minutes for the basics. Longer if you want to tell us everything.

We read everything, call to book your scoping call, and you sign off every stage.

WHAT HAPPENS NEXT

  1. 01We read everything you send us.
  2. 02We call to book your scoping call.
  3. 03You sign off every stage, from concept to label.

Step 1 of 5

Where are you starting from?
Start your project